Technology is rapidly changing the way we communicate. Keeping up with the latest trends is essential. The Artificial Intelligence transformation of business, economies and societies substantially affects the Public Relations profession and the way in which organizations manage stakeholder relations. There is also the need to manage the high level of public expectation around sustainability and ethical communication.

We have an opportunity to cement the position Communication and Public Relations as a strategic management function. 

We encourage all Global Alliance members and all Regional Councils to support the Technology, Trends, and Communication Transformation Month by organising events and submitting articles, videos, podcasts in their countries and regions to address the challenges from their various perspectives. Your contributions will be very welcome! 

By embracing closer collaboration between the members of the Global Alliance we can all grow, learn from each other and open new channels for communication, leading to ever-higher standards of professionalism. A close, inclusive culture, which brings our family of PR organisations closer together, will benefit us all.

Silvia Arto
Chair, Technology, Trends, and Communication Transformation Month