ABOUT
GLOBAL
ALLIANCE
Global Alliance Executive Officers
The Global Alliance Executive Board of Directors sets the overall strategy for the Global Alliance and oversees execution in tandem with the CAO – Chief Administrative Officer.
The Board consists of five officers (President, Vice President, Immediate Past-Chair, Secretary and Treasurer), each of whom serves a renewable two-year term, as well as directors from around the world. All seats are filled at the Annual General Meeting. The board also has the authority to fill vacancies between AGMs, subject to ratification at the next Annual Meeting.
Global Alliance Executive Officers
Prof. Justin Green – President
Public Relations Institute of Ireland PRII (Ireland)
Silvia Arto – Vice President
We Are Com (France)
José Manuel Velasco – Immediate Past-Chair
Dircom - Spanish Communication Directors (Spain)
Claire Ryan – Secretary
Canadian Public Relations Society (Canada)
Philip T. Bonaventura – Treasurer
Certified Public Accountant (USA)
Mateus Furlanetto – CAO – Chief Administrative Officer
Global Alliance Executive Centre
Delegate-at-Large Representing National Association
Pamela Yin Xiaodong – Delegate-at-Large Representing National Association
PRGC - Public Relations Global Communication (China) – 30th June, 2026
Jaffri Amin Osman – Delegate-at-Large Representing National Association
IPRM - Institute Public Relations Malaysia (Malaysia)
Kia Haring – Delegate-at-Large Representing National Association
Finnish Association of Communication Professionals ProCom (Finland)
Dr. Hamilton dos Santos – Delegate-at-Large Representing National Association
ABERJE - Brazilian Association for Business Communication (Brazil)
Delegate-at-Large Representing Academic/Research
Amith Prabhu – Delegate-at-Large Representing Academic/ Research
The Promise Foundation (India)
Prof. Dr. Jude Genilo – Delegate-at-Large Representing Academic/ Research
University Liberal Arts Bangladesh ULAB (Bangladesh)
Prof. Dr. Amybel Sánchez de Walther, USMP – Delegate-at-Large Representing Academic/ Research
San Martín de Porres University (Peru)
Prof. Dr. Wole Adamolekun – Delegate-at-Large Representing Academic/ Research
Elizade University (Nigeria)
Delegate-at-Large Reginal Delegate-at-Large
Peter Mutie – Delegate-at-Large Regional Delegate-at-Large
Peterson Integrated Communication Institute (Kenya)
Irene Lungu Chipili – Delegate-at-Large Regional Delegate-at-Large
Zambia Institute of Public Relations and Communication ZIPRC (Zambia)
Boy Kelana Soebroto – Delegate-at-Large Regional Delegate-at-Large
Indonesia Public Relations Association Perhumas (Indonesia)
Ana Pista – Delegate-at-Large Regional Delegate-at-Large
Asean Public Relations Network APRN (Philippines)
Regional Delegate-at-Large
Adrian Cropley – Regional Delegate-at-Large
Centre for Strategic Communication Excellence CSCE (Australia)
Bonnie Caver – Regional Delegate-at-Large
Global Communication Certification Council (USA)
Prof. Dr. Dailen Rene Benecke – Regional Delegate-at-Large
Public Relations Association of Southern Africa PRISA (South Africa)
Gesille Buot – Regional Delegate-at-Large
Asean Public Relations Network (Indonesia)
Dr. Ike Neliaku – Regional Delegate-at-Large
Nigerian Institute of Public Relations NIPR (Nigeria)
Jennifer Muir – Regional Delegate-at-Large
Communication and Public Relations Australia CPRA (Australia)
My Nguyen Khoa – Regional Delegate-at-Large
Vietnam Public Relations Network VNPR (Vietnam)
Noella Mutanda – Regional Delegate-at-Large
Public Relations Society of Kenya PRSK (Kenya)
Maliha Aqeel – Regional Delegate-at-Large
International Association of Business Communicators IABC (USA)
Pavel Vlček – Regional Delegate-at-Large
Association of Strategic Communication and Public Affairs ASCOPA (Czech Republic)
Steve Shepperson -Smith – Regional Delegate-at-Large
Chartered Institute of Public Relations CIPR (UK)
Prof. Dr. T. Serra Görpe – Regional Delegate-at-Large
Turkish Public Relations Association Tühid (Turkey)
Global Alliance Executive Officers
Norman Agatep – Acting Treasurer
Public Relations Society of the Philippines PRSP (Philippines)
Global Alliance Board Member Responsibilities and Duties
– To promote Global Alliance globally by recruiting at least two new members.
– To undertake and secure partnerships and sponsorship initiatives including funding.
– To participate in up to twelve web calls per year (every first Tuesday of the month at 12:00 GMT Lisbon/London Time) and attend in person at two Global Alliance meetings per year.
– To participate in the bi-annual World Public Relations Forum.
– To accept assignments and make significant contribution to a hard-working Board.
– To promote the Global Alliance within his/her region, including WPRF, World Public Relations and Communication Awards, Global Alliance Focused Months and making invitations to potential partners and sponsors.
– To lead projects on behalf of Global Alliance to enhance the public relations profession worldwide.
– Be well-versed in Global Alliance objectives and supportive of its broad goals.
– Be able to work in a highly diverse, multicultural environment.
– Be self-funding (or secure financial support).
– Have access to additional resources to lay at the disposal of the Global Alliance,
for example, financial, research capability and sponsorship.
– Be able to add value beyond their individual contribution
Past chairs
Deanna Pelfrey (USA), Interim Chair
2000 - 2001
Toni Muzi Falconi (Italy), Past Chair
2001-2003
Jean Valin (Canada), Past Chair
2004 – 2005
Sej Motau (South Africa), Past Chair
2006 – 2007
Colin Farrington (UK), Past Chair
2007 – 2009
John Paluszek (USA), Past Chair
2009 – 2011
Daniel Tisch (Canada), Past Chair
2011 – 2013
Prof. Dr. Anne Gregory (UK), Past Chair
2013 – 2015
Prof. Dr. Gregor Halff (Singapore), Past Chair
2015 – 2017
José Manuel Velasco (Spain), Past Chair
2017 – 2019